One of the major algorithm updates in the past couple years wasInstagram and Facebook experimenting with removing likes .
Initially, this sounded shocking.
How will you know if your marketing is reaching customers if likes aren’t displayed?
How will you measure engagement on your posts?
Well, instead of removing likes altogether, Facebook and Instagram have simply de-prioritized them in their algorithms.
What the heck does this mean?
Keep reading to find out!
And don’t worry!
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