5 Emails You Should Send To Increase Revenue
Over the last few months, we’ve talked to top creators and world-class email consultants crushing it with their email marketing to learn the ins and outs. With that, we compiled the five emails you should be sending your subscribers and customers to increase your revenue.
Consumers expect to receive a welcome email after signing up for your newsletter, content, lead magnet, or product. Because of this, the average open rate for a welcome email is 50%, and the average click-through rate is 26.9%. To take advantage of this, you can include a free gift, a promotion, or a link to your products.
Best Content Email
Want to make a lasting impression with your new subscribers? Send them your best content. This can be a combination of your top newsletters, articles, or social content. The goal is for your lasting impression to create an expectation that you deliver high-quality content, which will lead to a high open rate in the future.
Not every subscriber is ready to take the leap and become a customer. To help guide them, send a taste test of your paid products. Meaning, give them an inside look at your product and the problems they solve. For example, one module from your course, or one chapter from your eBook — tactics as simple as this can make a drastic difference.
This is one of the most important emails you can send to customers. It will fuel how you optimize everything you do. After a customer has purchased your product, send them an email asking for feedback or to leave a rating. You could also choose to add a quick Survey via Typeforms to get more insights into what your audience whats and how you can improve, like optimizing your copy, sales pages, emails, and social content.
On average, acquiring a new customer can cost five times more than retaining an existing customer. This means, your upsell email is one of the most effective ways to increase revenue. You can upsell existing customers on upcoming products, higher-priced products, affiliate products, or even down-sell them on lower-priced products.