Essential Tools And Resources

Time is our most precious asset so it makes sense when running a business that you utilise those tools and resources that will save you time for the more important tasks.

Some tools and resources are widely available and at no cost but others have a cost attached.  As entrepreneurs we accept that we have to invest in these tools and resources to streamline our business and help us grow.

Let’s look at some of the most important ones that we would recommend you have.

An Autoresponder

An autoresponder is an email service which allows you to manage building and communicating with a list of subscribers.  Autoresponders are messages set to go out automatically after a contact subscribes to your list and help you automate campaigns and manage one-to-one communication with your recipients and are useful if you want to send an automatic message to contacts who join your list

There are many different companies who provide these but the most well known for someone just starting out for both ease of use, support, training and cost are Aweber and GetResponse.  Bother offer free trials so you can try them out and see what suits you best.

A Funnel Builder

funnel builder creates the web pages that are needed as part of the funnel. 

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant.

Instead, the sales process unfolds in stages through a process we call a funnel.

A sales funnel is a marketing strategy designed to turn cold prospects into long-term customers by funneling them through a number of stages

Depending on what you’re selling and who your target audience is, you’ll want to tailor each stage of your sales funnel(s) accordingly.

To keep it simple, a funnel is required to capture details of prospective clients and be able to communicate with them at each stage of their journey (which is where having an autoresponder is important)

A simple funnel goes like this…

Step 1 : Find a place to generate traffic that feels natural to you
Step 2 : Drive traffic to a landing page that grows our email list
Step 3 : Send daily emails teaching and sharing offers of products they’ll love

What do we use for creating funnels?  We use ClickFunnels

We’ve been using it for years and you can’t beat the simplicity and easy of their platform

We’ve even partnered with ClickFunnels to get you a 14 day Free trial through our affiliate link

A Website

Many people don’t believe that a website is an important tool for a business but we would absolutely disagree.  We have had one for over ten years even before simple, easy to use websites built on the WordPress platform (like this one where you are reading this page) could be created.

We like to think of a website or blog as the home online of any entrepreneur or business owner where you can always be found and your clients and prospects can reach out to you.

Social media platforms are owned by someone else so we would never recommend anyone thinks as using any one of the many available as their home online but rather complimentary to their website

WordPress is very simple to use.

You can purchase a domain from Namecheap or GoDaddy for about $10 as well as hosting which will cost you about $5 per month and from there install WordPress.  Your hosting company will help you with that.

Alternatively you can have one of our fully hosted WordPress blog websites where you can send your content direct from your smart phone in minutes.  You can try it out here with our compliments.

These are the absolute basics you should have in your business and should should factor in these costs (of course they are tax deductible too)

Of course there are many ‘nice to have’s‘ and we’ll share some of our favourites in another article.

Thanks for reading and if there are any questions we can answer for you do let us know.

Chris and Susan